Soft Pretzels Rule Foodservice!

Whether it be a traditional SUPERPRETZEL® Soft Pretzels that you find at a sports stadium or convenience store, to pretzel bread sticks at your favorite fine dining restaurant, it’s clear that there has never been a better time to add pretzels to your menu.

Soft pretzels grew on American menus by an astonishing 17.4% between 2018 and 2019 and pretzel breads grew 18.8%*!

Soft pretzels grew on American menus by an astonishing 17.4% between 2018 and 2019 and pretzel breads grew 18.8%*! Yet, there is time to beat your competition as soft pretzels are still on only a fraction of restaurant menus. There are three great reasons for the amazing growth:

1. Soft pretzels are so versatile for any foodservice operation – From convenience stores and college & universities to upscale casual, pretzels turn the ordinary to extraordinary. The proliferation of soft pretzels, led by J&J Snack Foods, now incorporate soft pretzel sticks and rolls to sweet or savory filled pretzels.

   Nearly 50% of restaurant food is eaten away from the restaurant.

2. Soft pretzels are so portable for today’s grab & go consumer – Today, nearly 50% of restaurant food is eaten away from the restaurant where it was purchased**. Soft pretzels are extraordinary in their portability for drive-thrus, takeout, delivery or catering.
3. Soft pretzels are so easy to prepare – Today’s tight labor market and high employee turnover means that menu items must be quick and easy requiring minimal training by the back-of-house staff. Nothing can be simpler than thaw, bake and serve with J&J Snack Foods’ line of soft pretzel products. Yet customers love the flavor and options enabling them to dip, smear or devour a delicious soft pretzel from your menu.

   There is a soft pretzel awaiting your next great menu.

There is a soft pretzel awaiting your next great menu. Take your burger or sandwich to the next level with a soft pretzel bun. Upscale a soup or salad with a soft pretzel Bavarian stick. Make K-12 kids squeal with a Whole Grain (WG) SUPERPRETZEL Soft Pretzels® or that truck driver or sports fan smile by grabbing a giant cheese filled soft pretzel from a warmer at your convenience store or stadium.

No menu item does its duty as a cravable item like soft pretzels today. Explore J&J Snack Foods complete line of soft pretzels or speak with your J&J Snack Foods representative today.